The Power of Personal Branding is a highly interactive discussion that identifies the key elements of brand marketing. The session includes a review of brand definition, designer brand advertising, and national brand analyses and examines how individual designers can market who they are and what they stand for. Mike Peterson, Founder of Science in Design, President of Visionary Design Marketing: Speaker, Author, and Brand Specialist, will host this session, providing designers deeper insights and appreciation of their personal brand.

Power of personal branding