Suites Seminar Room, T-1022
Many interior designers know they need PR—but misconceptions about how it actually works often hold firms back from using it strategically. In this seminar, we’ll break down what an impactful PR program really looks like, from meaningful press coverage to leadership positioning in your market. We’ll also explore how designers can leverage AI tools to support their own PR efforts—often a valuable early step as firms build momentum before partnering with an agency. Come prepared with questions as we discuss practical strategies and real-world examples to help you turn PR into one of the most powerful drivers of brand awareness for your business.