Publicist or Pass: When to Invest in PR and when to Wait

Suites Seminar Room, T-1022

Every desiger wants more visibility, but not every designer is ready for a publicist. So how do you know when hiring a PR professional will accelerate your business—and when your marketing dollars are better spent elsewhere?

Join Traditional Home Senior Design and Style Editor Krissa Rossbund, for a candid conversation bringing together publicists Melissa Mittag, Christine Phillips, and Brendan Von Enck to demystify the role of public relations in today's design landscape. From landing meaningful editorial coverage and building relationships with media to maximizing High Point Market introductions and measuring ROI, panelists will share what PR can—and cannot—do for your business. They'll also discuss the foundational elements every brand should have in place before making the investment.