Speaker: Hosted by Product Lab co-founders Ashley Acker + Hannah Levine

What are the key ingredients behind a product that captures press attention and actually sells? Enter PRoduct Lab founders: design publicist Ashley Acker and product strategist Hannah Levine. In this session for interior designers exploring product development, learn why most launches fall flat and the proven strategies that set successful brands apart. Hint: in 2025, brand equity is the new currency. It’s bold, a little scary, and exactly what you need to hear right now.